Party

Purpose
Our goal for this ARG is to promote the new flavor of M&Ms, Starbucks Coffee M&Ms. With that in mind, after the games is completed, and the culprit's caught, all the players are invited to a reveal party. Players are given the chance to be the first consumers to try the Coffee M&Ms.

Party Details
To motivate players to attend the party, we hired a couple of popular music artists, Usher and Ariana Grande, to perform at our party. Since our players are college students, we felt the need to provide alcoholic beverages. With the involvement of alcohol, we enforced strict rule, so only the appropriately aged players were able to enjoy the alcoholic beverages. Besides that, delicious snacks are served and also limitless amount of Coffee M&Ms provided to them. We have also set up wifi hot spots throughout the party venue, providing players the convenience to update their social media.

Results
The party was a huge success. We had a 90% attendance rate from the players, and they have all enjoyed the party experience. The wifi hot spot was a great idea as well. Participants immediately connected to the free wifi we provided, and started taking pictures and posting it up on the social medias.