Starbucks Closure

The game began when several Starbucks locations across six different universities shut down due to robberies. A video (acting as a news report) posted by Starbucks created awareness of the break-ins. Starbucks asked consumers to help with the investigation and asked everyone to post to a website dedicated to the robberies.

The public later found out that the video was fake and that M&M's staged the events with Starbucks to create an interactive game for consumers.